Last updated: March 2026
Echo Fest Ltd (“we”, “our”, or “us”) operates the website www.echofest.co.uk. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.
If you have any questions about this policy or how we handle your data, please contact us:
Echo Fest Ltd
Unit 3 Canal Street
Burton on Trent
DE14 3TB
United Kingdom
Email: info@echofest.co.uk
1. Information We Collect
Our website does not allow users to create accounts, upload content, or post comments.
However, we may collect limited information in the following ways:
Information you provide directly
You may provide personal information if you:
- Contact us via a contact form
- Sign up to our email newsletter
This may include:
- Name
- Email address
- Any information you include in your message
Information collected automatically
When you visit our website, certain information may be collected automatically through cookies and analytics tools, including:
- IP address (anonymised where possible)
- Browser type
- Device type
- Pages visited
- Time spent on pages
- Referral source (how you arrived at our site)
This information helps us understand how visitors use our website and improve the experience.
2. How We Use Your Information
We use collected information to:
- Respond to enquiries submitted through our contact forms
- Send newsletters or festival updates if you subscribe
- Improve our website and visitor experience
- Analyse website traffic and marketing effectiveness
- Promote Echo Fest through advertising platforms
We only process personal data when we have a lawful basis under UK GDPR, including:
- Consent (for cookies and marketing emails)
- Legitimate interests (for website analytics and improvements)
3. Email Newsletter (MailerLite)
If you sign up to our newsletter, your email address will be stored and processed by MailerLite, our email marketing provider.
MailerLite may store your data securely and process it on our behalf to:
- Send newsletters
- Manage subscriber lists
- Track email engagement (such as opens or clicks)
You can unsubscribe from emails at any time by clicking the unsubscribe link in any newsletter.
More information:
https://www.mailerlite.com/legal/privacy-policy
4. Analytics (Google Analytics)
We use Google Analytics 4 to understand how visitors interact with our website.
Google Analytics collects information such as:
- Pages visited
- Time spent on pages
- Device and browser information
- Approximate location
This data helps us improve the website and plan festival marketing.
Google Analytics may store cookies on your device. Data may be processed by Google LLC in accordance with their privacy policy.
More information:
https://policies.google.com/privacy
You can opt out using the Google Analytics opt-out browser add-on.
5. Facebook / Meta Pixel
We use the Meta (Facebook) Pixel to measure advertising effectiveness and help deliver relevant adverts on Facebook and Instagram.
The Meta Pixel may collect information including:
- Pages you visit on our website
- Actions taken on the site
- Device and browser information
This information may be used by Meta to:
- Measure ad performance
- Build audiences for advertising
- Show relevant adverts
Meta may combine this data with information from your Facebook or Instagram account if you are logged in.
More information:
https://www.facebook.com/privacy/policy
6. Cookies
Our website uses cookies to improve functionality, analyse traffic, and support advertising tools.
Cookies may include:
Essential cookies
- Required for basic site functionality.
Analytics cookies
- Used by Google Analytics to understand website usage.
Marketing cookies
- Used by Meta Pixel to measure advertising performance.
You can manage your cookie preferences using our cookie consent banner when visiting the site.
You may also control cookies through your browser settings.
7. Data Sharing
We do not sell or rent personal data.
However, we may share data with trusted third-party service providers who help us operate the website, including:
- Google Analytics
- Meta (Facebook)
- MailerLite
- Website hosting providers
These providers process data only as necessary to provide their services.
8. Data Retention
We retain personal data only for as long as necessary.
Typical retention periods include:
- Contact form enquiries: up to 12 months
- Newsletter subscriber data: until you unsubscribe
- Analytics data: in accordance with Google Analytics settings
9. Your Data Protection Rights
Under UK data protection law, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Withdraw consent where processing is based on consent
To exercise these rights, please contact:
10. Security
We take reasonable technical and organisational measures to protect your data from loss, misuse, or unauthorised access.
However, no internet transmission is completely secure.
11. Links to Other Websites
Our website may contain links to external websites such as ticketing platforms or partners. We are not responsible for the privacy practices of those sites.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The updated version will always be posted on this page with the revised “Last updated” date.
✅ Recommended additional pages for your festival website:
You should also have:
- Cookie Policy (more detailed cookie breakdown)
- Terms & Conditions
- Festival Terms / Ticket Terms
- Accessibility Statement (increasingly expected in the UK)
If you want, I can also create a proper Cookie Policy for WordPress + Facebook Pixel + GA4 that works with cookie banners like Complianz or CookieYes, which many UK festival sites use.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
Suggested text: If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Suggested text: Visitor comments may be checked through an automated spam detection service.